This book was pretty good!

iGen is the proposed name for gen Z. iGen didn’t stick as a name.

This book uses survey data going back many decades to compare gen Z attitudes, beliefs, and behaviors to past generations.

These surveys cover many topics and clearly show the differences between gen Z and generations past. The data also dispel a few myths about gen Z, as we can see that past generations were similar in some regards.

The author did very little moralizing or philosophizing - for the most part she is simply reporting what the data tells us. I appreciated this straightforward presentation, even though I do enjoy “beating up on” gen Z (and millennials for that matter). The book explores what they’re about, and didn’t spend a ton of time theorizing about why they are that way.

I enjoyed this book, and since it is completely reliant on data, it doesn’t matter what you believe about gen Z, you should understand them better by reading this.

I recommend!