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Invisible Influence - Jonah Berger

I quite enjoyed this book.

Psychology and social psychology can be very dry when it’s not framed toward practical application.

I did think this book would be more about influencing others, but it is mostly about how WE are influenced by others.

This information is pertinent if we want to make rational decisions. 

If we are aware of the forces influencing us, we can override the ones that don’t make the most sense for our wellbeing.

Our decisions should be based on what’s best for us, not what influences us.