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The Placebo Response - Howard Brody
I hear a lot of folk wisdom about the placebo response, without much depth. This book doesn't have all the answers, but gives a lot of information about how we can all maximize our body's natural ability to heal itself.
For those of us promoting health products and protocols, it is very useful for us to be able to call upon all the most effective tools for bringing out the placebo response in addition to the active methods we are employing with a client.
I highly recommend this book to anyone attempting to heal themselves or others. We cannot dismiss the placebo effect, we have to work with it.