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Promotional Culture - Andrew Wernick
Though I enjoyed this book, I don’t think I can recommend it.
The book is essentially philosophy about “promotion”. This philosophy applied to academia was the most interesting part of the book, though it is not an original concept...I enjoyed the writing, it was lyrical and avoids the modern tendency to simplify everything, making it a slow, thoughtful burn.
But I can’t really recommend it because this book is about marketing but the author is a philosopher, not a business man. So you probably won’t get any marketing ideas or useful tactics.
Though the point of the book was clear, it is just not an important point. The author didn’t really claim anything was good or bad, so I end up feeling like I didn’t really gain anything from the book.